Potatoes are on the blockchain, and each agricultural product has a customized “identity card”

In the age of the Industrial Internet, production-oriented enterprises have begun to move forward and talk directly with consumers. On August 5, Tencent released the Tencent Anxin platform safely. It is reported that the platform is based on Tencent’s accumulation and exploration in cutting-edge technology fields such as one thing, one code and blockchain, combined with more than 20 years of experience in countering black and gray products and the precipitation of security capabilities, and is committed to helping companies realize the process of product production, Full-link digital management of the circulation process and marketing process, customizing an exclusive "ID card" for each product, making the entire process of the product "trackable and whereabouts", lowering the threshold for consumer identification and selection of products, and helping to upgrade market supervision .

"In the process of commodity production, processing, distribution, and consumption, the pain points of counterfeit goods, data islands, and supply chain data breakage still exist, making enterprises, consumers, government supervision and other parties still feel uneasy." Tencent Security Vice President Yang Guangfu believes that the full-link digitalization of commodities is the core of the digital reform of production enterprises.

Yang Guangfu introduced that Tencent's Anxin platform assigns a unique QR code to each product, and each circulation link of the product uses the QR code to construct product data, and uses blockchain technology to ensure that these data cannot be tampered with. And privacy protection, the authenticity of the business data is confirmed through the scan code of the end consumer.

At present, this technology has been put into practical application. "China's Potato Capital"-Potatoes in Dingxi City, Gansu Province, with the support of the Anxin platform, have established a potato blockchain traceability information management platform with standardized origin coding rules, production files with records, and product packaging with identification. Have an "identity card". Through this unique ID card, the potato will be given more information after scanning the code in each circulation link. Consumers can scan the code to see when the potato is fertilized, when it is watered, where it is inspected, and where Packaging; companies can also provide strong decision support for potato life cycle management based on these data.

The “Hometown of Vegetables”——Shandong Xinxian established the Xinxian vegetable traceability system after connecting to the Tencent Anxin platform. Aiming at the core link of the price of vegetables after entering the circulation link, Tencent Security helped to build a price monitoring platform. Data and artificial intelligence technology make price warnings, price analysis, and price predictions, helping market supervision units grasp market trends in real time and realize smart supervision.

In addition to Dingxi potatoes and Xinxian vegetables, Tencent's Anxin platform has been launched in many provinces and cities across the country. According to Yang Guangfu, Tencent's Anxin platform has been put into practice in agriculture, logistics, medicine, energy and other industries, and has played an important role in product traceability and brand building. The cumulative number of connected products has exceeded 15 billion, and the number of scan codes has exceeded 3 billion. 2.1 million connected small stores; the value of cost reduction and efficiency enhancement is prominent, and the total saving of marketing expenses for the enterprise exceeds 500 million yuan, and the saving of management expenses exceeds 1 billion yuan.

At the same time, Tencent also launched the "Anxin Agricultural Products Plan" geographical indication agricultural product brand assistance action, and will work together to provide 100 counties and cities in the next three years, including "funds + technology + solutions + expert services + traffic support + brand building ”The brand helps the spree, and implements digital agriculture.

Newsic Media | News, Publication & Technology

Potatoes are on the blockchain, and each agricultural product has a customized “identity card”

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