Entering "car making", what role will 360 play in the automotive field?

n April 26, Nezha Automobile announced that it had launched a D round of financing. Internet security company 360 (hereinafter referred to as "360") strategically led this round of financing. The specific amount was not disclosed.

As soon as the news came out, people speculated that "Red Cannon" Zhou Hongyi would also build a car?

In the early morning of the second day, 360 Company responded late at night on the issue of "entering into car manufacturing": "Tonight, the media announced that 360’s investment in Nezha Auto is only one of 360’s intentions to invest in the field of new energy smart cars. The letter of intent is not legally binding. 360 is still learning and researching in the field of smart electric vehicles, and various cooperation will be actively promoted to maintain openness.”

Negative in the mouth, but honest in the body.

It is understood that 360 has been planning to build a car for some time, and as early as the beginning of 2020, car building matters were put on the agenda. According to China Business News, 360 has been in contact with Nezha Automobile for two months, and Zhou Hongyi once took his team to the Nezha Automobile Factory for investigation and experience.

Zhou Hongyi Appears at the Nezha Auto Booth｜China Business News

During the Shanghai International Auto Show last week, Zhou Hongyi appeared in front of the Nezha Motors booth, which aroused discussion and speculation from the outside world at that time.

Now that Internet giants such as Xiaomi and Ali are betting on new energy vehicles, how will 360's "new car" road unfold?

"Low-key" Nezha

The development path of many new car companies is to start with high-end models, first to establish the brand, and then to develop different subdivision products, but the development path of Nezha Automobile, which was established in 2014, is just the opposite: the mass market first , And then develop to the high-end.

In 2018, Nezha launched the first mass-produced model Nezha N01. The latter is positioned as a small pure electric SUV, with a subsidy price of approximately 59,800 to 69,800 yuan.

At the just-concluded Shanghai Auto Show, Nezha still focused on "price-performance ratio." Four models, including Nezha U Pro, Nezha S, and Nezha V Girls Edition, were launched in one breath. The subsidized price is RMB 99,800 to RMB 159,800. It is still the cost-effective route.

Nezha Automobile's new car exhibited at the Shanghai Auto Show｜Vision China

Among them, Nezha U is the second mass-produced car under the Nezha brand. It will be listed in March 2020. The subsidized price range is 139,800 yuan to 199,800 yuan, which is close to the mid-range new energy vehicle range.

According to official data, the cumulative sales of Nezha Motors in 2020 exceeded 15,000, an increase of 51% year-on-year, and the gap is still relatively large from new energy vehicle players such as Weilai and Xiaopeng.

360's true ambitions in the automotive field

Zhou Hongyi once stated in public that one of the biggest meanings of 360 for smart cars is the value of smart driving safety and car networking safety.

On the same day that Nezha Automobile announced that 360 will lead the round of financing, Zhou Hongyi said that the company is actively exploring market opportunities in the field of smart car safety, and is studying the feasibility of increasing investment in related fields and further developing smart car safety-related commercial business. .

At this year's Shanghai Auto Show, the rights protection incident of Tesla female car owners successfully "hijacked" the entire event, and Tesla exposed "driving data" to show its innocence, and once again highlighted the issue of new energy vehicle data ownership.

At this point, 360 Smart Life announced on the official WeChat account that the "360 Driving Black Box" product will be launched soon. Similar to the "black box" of aeroplanes, the black box used in this 360 car can record various data such as vehicle speed, positioning, and accelerator braking force, and uses blockchain for cloud encryption to prevent tampering.

I have to say that Tesla's "car trouble" has made a super large traffic free promotion for 360's "black box".

360 launches 360 car safety brain for car network security｜Vision China

In March last year, 360 Internet of Vehicles released a protection product for automotive network security-360 Auto Safety Brain. According to relevant media reports, this product has been connected to more than 1 million vehicles so far, and has discovered and intercepted risks more than 100,000 times.

According to industry analysts, unlike Xiaomi, 360 has not yet reached the stage of "hard-building cars". The main goal is the data security of new energy vehicles. Leading the investment in Nezha may enable 360 to find a deep cooperation team in the field of "smart car security". .

Twenty years ago, Qihoo 360 installed security butlers on hundreds of millions of Chinese computers; 20 years later, the security butlers were about to "get on the car."

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